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本文摘要:Xu ye is a thoroughly modern metropolitan millennial . she reads science and cultural articles on the way into work,Takes and dispatches orders forders(威廉莎士比亚,Northern Exposure(美国电视剧),工作)By Chinese standards,she says,Her life in Shanghai is "peculiar "。

Xu ye is a thoroughly modern metropolitan millennial . she reads science and cultural articles on the way into work,Takes and dispatches orders forders(威廉莎士比亚,Northern Exposure(美国电视剧),工作)By Chinese standards,she says,Her life in Shanghai is "peculiar "。but in one key respect it is utterly typical : like hundreds of millions of her compatriots,She carries out much of her daily life over weixin她说,按照中国人的标准,在上海的生活有点奇怪,但她只能在最重要的方面再次典型。

和数亿同胞一样,每天在智能手机上安装的微信(Weixin)上度过童年是一款非常受欢迎的即时消息应用程序。(大卫亚设,Northern Exposure(美国电视剧),)Her connected life style is largely thanks to Tencent,A $ 225bn internet company whose她的“网络生活”大大受益于市值达2250亿美元的互联网公司腾讯(Tencent),对徐烨等很多人来说,腾讯的众多应用和服务为他们赢得了工作、玩乐和支付手段。

It is,says one banker,“A Social Enterprise Power House”3360 under one roof,IT HAS Amassed China ' s answer to Facebook Kindleweixin,Along with the WhatsApp outside China,has 846m active monthly subscribers。一位银行相关人士回答说,这是“社会企业巨头”,汇丰银行(HSBC)网络分析师Chi Tsang表示,腾讯享有“世界上最少的刺客级应用程序”。

微信海外版微信共享有8.46亿个月的活跃用户。Encent Also Has A Huge Multibillion Investment Port folio,ranging from stakes in Didi chuxing,中国’s biggest ride-sharing cos throung腾讯还在进行大量投资,持有人中国以仅次于驾驶公司上下班(Didi Chuxing)的股票进驻了多家初创企业。

腾讯还投身于人工智能、电动汽车、共享单车领域。腾讯的顶级黑客们被强迫远程控制特斯拉(Tesla)的Model S,向美国汽车制造商发行安全补丁。“they started with distribution and now they are monetising everything they can”says Scott likens,A partner in the emerging tech practicity“it is the opposite of the traditional business where you ' ve got the product and say,Now let's find the customers”。

“他们再次从频道转业,现在正在努力在所有力所能及的业务上创造货币化。”普华永道(PwC)新兴技术商业伙伴易庆斯(Scott Likens); “Fittingly,it is based in Shenzhen,A fishing back water turned bustling metropolis across the border from hong . it was here that dend总部在深圳和腾讯很不一样。

过去领先的渔村已经沦为位于香港的兴旺大都市,1992年邓小平带领当时孤立无助的中国走上了生机勃勃的资本主义道路,现在已经沦为中国的硅谷。The company employs 3,000 workers,more than half of whom are in research and development . while its home market is by far and away the larrs Tencent腾讯有3000名员工,其中最多一半是专业,目前仅次于腾讯的市场在本土,但在海外也在投入很多行业,其微信支付也可以在拉斯维加斯的凯撒宫酒店使用。

”They are everywhere,the US,Europe-especially among Chinese speakers because if you want to contact business or family in China there里昂证券(CLSA)研究分析师梁赫表示:“四方Along side Baidu and Alibaba,it is one of China ' s three Largest Internet Groupsbut its hons In June 2004,differentiates Tencent from its rivals,which headed to the us capital markets。腾讯、百度和阿里巴巴是“中国互联网三大巨头”(BAT,但腾讯于2014年6月在香港上市,相似之处均为在美国上市的两家竞争对手。

that decision alone won it accolades。“Tencent has a better corporate governance than Google or Facebook,says Richard windsor,Founder of independent research company re”他的意思是腾讯退出了美国允许但在香港禁止的双重股权结构。Strategically、however、it has evolved along similar lines to its silicon valley peers、Says one banker。

“Tencent has had a typical us-style upbringing : for the first three to four years[after its initial public offer[management]jj但是一位银行人士回答说,从战略上看,腾讯的发展路径与硅谷相似。“腾讯的发展是典型的美式风格:(IPO后)头三四年什么都没做。

(管理)只是还了约。单击That steady push up the ranks is typical of its founder,Ponyma(his name is a pun 3360ma means horse in Chinese)。unlike his name sake Jack Ma at Alibaba,Tencent ' s Mr Ma shuns the lime light and favours a low-key sartorial style that colleagues and acquaintt他衣着高调,同事和朋友们说这很符合他的书呆子形象。

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An engineer by training,the 45-year-old is listed as the world ' s 46 th richest man by Forbes,With a net worth of $21.9 bn.but作为科班出身的工程师,45岁的马化腾位列《福布斯》 (Forbes)全球富豪榜第46位,但比起奢侈的生活方式,他更喜欢专攻慈善,唯一能突出个人财富的是他在香港的豪宅。(威廉莎士比亚、哈姆雷特、财富)Paying for content付费内容Mr ma started Tencent in 1998 as the messaging service QQ-not in a garage,silicon valley--。

1998年,ma Huateng成立腾讯,发行即时消息服务QQ,2004年腾讯投身网络游戏,目前网络游戏已沦为主要收益来源,今年第三季度营收182亿元(合26亿美元)。),占集团的近一半。与当地竞争对手NetEase不同,腾讯公司基本上不是只代理游戏,自己制作。

This year,however,it doubled down on its bet by paying $ 8.6 bn for a majority stake in clash of clans developer super cell,Passing on但是今年腾讯增加了游戏赌博,在芬兰投资了86亿美元,Supercell制作的游戏中还包括《部落冲突》 (Clash of Clans)。“they have a long-term view on gaming”,“says one banker,Who reckons half of all deals they look at on a daily basis fall within the section”they are definitely looking outbound。

“”他们在游戏领域有未来愿景,他估计他们日常现场考察交易中有一半在游戏领域。More generally、content-specifically exclusive、copyrighted content-is a top priority for Tencent。

IT Operates on A ";offering some content free and charging at the premium end。腾讯将内容,特别是独家、版权的内容放在最重要的位置。

它使用“免费电子货币”模式,免费获得部分内容,并向高端内容收取费用。This,Mr tsang says,plays into " the increasing propensity of China users to pay for content "-something they initially shunned汇丰的蒸汽是“over The past two years The government has cracked down on pirated content and even The ones you still get,The quality is so bad relative”享受NBA中国大陆独家网络广播权的腾讯,体育事业基本会员每月收取22元,高级会员收取60元。

Like Alibaba,Tencent " has gone well beyond copying[the west],Adds another banker。they are inventing and reinventing what their business should be。Tencent ' s moments feed on wechat pat Ion of messenger and the $ 22bn acquisition of whatsapp。另一位银行家补充说,与阿里巴巴一样,腾讯“远远超过模仿(西方)。

”他们正在建立发明家和再发明者业务模式。“腾讯通过转售微信朋友圈,Facebook减少了Messenger功能,以220亿美元收购了WhatsApp。payments are another case in point . China ' s online third-party smart phone payments market dwarfs that of the us 3360 iresearch estime Rmb 15.7 TN in支付是另一个例子。

中国第三方智能手机在线缴纳市场使美国市场相形见绌。艾瑞咨询估计,中国这个市场2016年为15.7万亿元人民币3354亿元人民币,是eMarketer预测的美国市场2017年625亿美元价值的28倍3354,到2018年将超过28.5万亿元人民币。It is dominated by AliPay,which is operated by Alibaba affiliate ant financial and has more than half the market,But tenpay ranks second witted支付市场由支付宝(AliPay)主导,由阿里巴巴旗下蚂蚁金服(Alipay)主导,占据了一半以上的市场份额,但根据花旗银行(Citibank)的数据,今年第三季度财政支付(Tenpay)以38.3%的份额排名第二。

Tencent ' s Mr ma said in may that the average number of mobile transactions exceded 500m a day,And that over Chinese new year-when it is tradeTencent favours a cautious approach to monetising its database of active monthly users . rather than blitz moments with ads and risk the sort of babase腾讯在每月活动用户数据库中提供盈利能力方面表现出慎重的态度。目前,允许各用户每天最多发送一个广告,而不是在朋友圈用广告不分青红皂白地轰炸,因此像Facebook一样被喝倒彩。UBS estimates we chat moments ' ad load at about 1 per cent of non-advertising content,compared with 7-10 per cent for Facebook瑞银(UBS)估计,微信朋友的广告量和未广告内容的比例约为1,2015年,网络广告占微信收入的17%。

中国移动ad market was worth RMB 90bn in 2015,according to iresearch,up 178 per cent year on year,And is forecast to grow at a comma and Tencent is helping to rewrite the rules of engagement for digital advertising . take the entertainment show A Date with A super star,Produced 广告时代(Ad Age)将该节目描述为“本质上是商业大片”。other consumer goods companies are following suit with similar partnerships。”they ' reattracting the big spenders who have been active W embracing online advertising," Says one analyst .其他消费品公司正在为类似的合作而竞争。

一位分析师回答说:“在电视上活跃的金主们正在亲吻网络广告。”not every one buys the mone tisation story . Mr windsor argues that Tencent ' s different platforms make it harder to aggregate and exploit the Y are sisQQ and we chat have yet to be fully integrated,for example。不是所有人都期待货币化的故事。

温莎认为腾讯的各种平台不能综合利用他们坐的大数据。例如,QQ和微信还几乎没有集成。“I don ' t see Tencent being ready to grab this opportunity in 2017,and so in the short term a slow down looks inevitable,”he says.大数据,大兄弟大数据,老大哥calling China home offers the bat companies a huge advantage 3360国际计算机are largely locked out and the trio中国互联网大三的本土身份具有很大的优势,包括However、Calling Communist China home Has A Darker Side、and an Orwell Ian Shadow Hangs over The bat The First Is Straight ForwareP.usefully for its global expansion,Tencent ' s we chat operates two systems of censorship,With users registered outside China able to access首先是具体的审查制度。

腾讯的微信有两种审查制度,在中国境外注册的用户需要看到比国内注册用户更脆弱的话,这对全球扩张不利。potentially more insidious are China ' s plans to build a social credit rating system based on online behaviour . at face value,This plugs a glaringBain Co的金融服务合作伙伴Alfred Shang回应说,中国缓慢但不平衡的发展意味着只有20%至30%的人口受到现有等级体系的保护。the fears in China go beyond being excluded from loans due to their online profile . some fear the plan,Published by Beijing last year and due to rollSay privacy advocates,the system is designed for mass surveillance。网上记录不好,不能贷款令人担忧。

一些人担心中国政府去年公布的这项计划要到2020年才能在全国实施,所以算法和大数据是为了评估市民的“诚实”、“长胜”和信用度。提倡保护隐私的人士的应对最糟糕的情况是,该系统的目的很有可能是为了大规模监视。“I kind of worry if Chinese users are going to push back against that,”says one analyst。

“a credit score is one thing,But a social score seems a little bit overstepping that Pwc ' s Mr likens adds 3360”I think there ' s a dangee“普华永道的易经斯指出,这是危险的偏向。你现在需要提供可靠的个人数据。你转入我的私人领域肯定不会引起一些担忧。

“The plan is ambitious and observers question The ability to roll it out by 2020。until then-and probably afterwards as well-the big data Tencent and its peers are primarily viewed at face value 3360 a fabulous treasure the这是消费者购物、饮食、旅游、财富的巨大信息宝库。

寻找独角兽企业的Additional reporting by Yuan Yang:并购浪潮使硅谷黯然失色。looking for unicorns : buying spreeputs valley VCS in shade Tencent is an avid deal maker。epast 18 months The company has spent $ 37.65 bn on acquisitions,according to dealogic data-more than The $ 26.6 bn spent by sequoia腾讯热衷于交易。

据Dealogic数据显示,腾讯在过去18个月投资376.5亿美元,与硅谷风险资本集团红杉资本(Sequoia)同期实现了266亿美元的收购额。Supercell,the Finnish games group behind clash of clans,Tops Tencent ' s list . but there is a long tail of smaller deals that falls broadly“they ' re out there looking for unicorns,as one banker puts it .腾讯最大规模的收购交易是《部落战争》 (cle,但还有另一个较小规模的交易,基本上可以分为两类。一个是购买中国大型科技集团的股权,另一个是小型孵化器风格的交易。

一位银行家回答说。"他们正在那里寻找独角兽企业."That makes it distinct from Alibaba,which is less keen on minority stakes . but there is another difference,notes Elinor leung,An analalenceTencent ' s stakes in China ' s tech world include Didi chuxing,the taxi hailing app now part owned by Uber and apple;电子商务网站JD.com;The Craigslist-style 58。

Comand food delivery app meituan-dianping . all of these sites accept tenpay。腾讯大股东中国科技企业目前还包括UBER(UBER)和苹果(Apple)部分拥有的汽车服务应用程序,电子商务网站京东(JD.com);Craigslist风格的58同城(58.com)和送货适用于美团点评(Meituan-Dianping)。所有这些网站都拒绝接受金融支付。

“they are just putting everything on their platform”,says ms leung。沃回答说:“他们只是把一切都放在自己的平台上而已。”Tencent is helped in its investment endeavours by having bankers at the top . both Martin Lau,president,and James.rival lawyers and investment bankers express respect about Tencent ' s approach to cutting deals。

“no re negotiations,no dramas,”say sone Party who has sat around the table with them。竞争对手的律师和投行家对腾讯交易的方法表示敬意。与他们协商的当事人回答说。“没有新的协商,最高峰就不转了。

”adds another :“they are very principled,very progressive . and Chinese to just the right level”另一个补充是“他们非常有原则”。


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